The Custom Retail Display Racks Functions in New Retail Era

What is new retail? Is custom retail display racks still useful and play important marketing role in new retail era?
New retail is a new retail philosophy appears in recent years. Some people simply refer it to the "unmanned" selling type in retail stores, convenience stores, and unmanned display racks. Actually, new retail is not just has no salesman, and it is firmly combining retail with the Internet. This retail philosophy is a revolution of the tradition retail ways. Therefore, it is called new retail.
The appearance of new retail is influencing the retail market now. We may find many famous retail brands are reducing their retail stores now. For example, according to the report, Starbucks will close about 150 offline stores in 2019, mainly in large cities where the Starbucks stores density are larger. However, they will still keep the experience stores and flagship stores. On Dec. 6th, 2017, Starbucks opened their largest store at Shanghai, China, although the offline retail are impacting by online sale in recent years. This shows that the offline retail is still necessary in our daily life, but we need to use “new retail” philosophy to attract our consumers.
Back to our main topic, what’s the new function of custom retail display racks in new retail era? 

custom retail display racks

The new retail philosophy pays more attention to the consumer shopping experience. When consumers get information about your products on the internet and goes to your offline retail store, they want to experience your products by themselves. Only if they can get better experience, will they buy the products. Therefore, the custom retail display racks, the store decoration and other experiential equipment must try to bring better shopping feeling to the customers.
First, the custom retail display racks must has better display visual effects. The posters, the lighting, video, sounding and other functions on the display rack will all influence the customer experience. More and more merchandisers are addling lighting, video and sounding functions onto their retail display racks now. Secondly, in new retail ear, as for the offline experience stores, consumer's shopping experience is the first and most important aspect we need to pay attention to. It is better to display and sell your featured and newest products only. The custom retail display racks displaying your products must be high level and attractive, drawing the consumer attention and raise their buying desire. What's more, we should know that, most of the space in offline experience stores are not use to display the products, but creating better and comfortable shopping feeling. Leave an area as the resting area, put some soft and comfortable sofa at there, let the consumers can have a rest when they are tired. It will be better if you can provide them a cup of coffee. This is the shopping experience what the consumers are pursuing. It is not only the custom retail display racks are playing roles during product selling now. All the elements in your store should be important and useful to serve the consumer in new retail era.